MARKETING CASE Essay Example | Topics and Well Written Essays - 250 words

MARKETING CASE - Essay Example Further, the CRM deployment team did not try and have different software for different countries or product lines. Essentially, the CRM team ensured that the sales force wherever they are use the same system because they believe that the customer experience is â€Å"universal†. This motto of standardization of point of contact experience and integration with the larger business drivers and objectives meant that the CRM system has been developed to address tomorrow’s problems as well and as the team puts it, they are in the business of offering â€Å"solutions†. What could have been done differently is that the software could have been customized for certain product lines which have different customer experiences. Though the case explicitly mentions why this was not done, I do believe that top tier integration can go hand in hand with bottom tier customization which is essential in a globalized world economy where the ability to think global and act local is often the differentiating factor between global

Film Essay Example | Topics and Well Written Essays - 1000 words - 4

Film - Essay Example Therefore, Robert De Niro favored him by deploying other tactics and campaigns to portray him as the best. This was seen in his campaign slogans. Thirdly, Robert De Niro had a conflict of interest, which was unethical. He developed propaganda that favored the president leading to his re-election. However, the conflict of interest emanated when he felt jealous that the media did not recognize him as the person behind the president’s re-election. This made him want to call the press to tell the truth about the president re-election leading to his death. Fourthly, Robert De Niro did not strengthen the public trust, but instead fed them with lies in favor of the president. This is because he lied to the public that the president was a clean man, despite the sex scandal that was fresh in the people’s mind. When the people realized his lies, he changed the tune and fabricated information regarding the missing people in Albania. Lastly, Robert De Niro failed to foster informed decision through open communication. He was dancing to the tune of the president because he did all that the president wanted. He was not open to receive information from other people who were also interested in finding a solution to the problem. Wag the Dog may be interpreted to mean diverting the public attention from the truth or something important to a less significant issue. In the movie, the most important point, which was going to determine the outcome of the election, was the sex scandal that befell the president. It was in the public, and everyone knew it. However, Wag the Dog was realized when attention was diverted to the fake constructed was about Albanian terrorists. The aim was to divert the attention of the media to dwell on the false war and stop spending time on the sex scandal. However, this did not do much since the CIA detected the fake annotation and never wanted to fail the